OUCH! That Stereotype Hurts


OUCH! That Stereotype Hurts


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In a direct and powerful way, you will experience the impact of stereotypical comments, jokes and emails. The program will help you explore why people don’t speak up against stereotypes and other biased behaviors. In the last section, the program offers six techniques for speaking up without blame or guilt.

OUCH! Learning Objectives:

•  Understand the impact of stereotypes and biased statements, even when casually said.

•  Identify the most common reasons people sit silent in the face of bias and stereotypes.

•  Enhance skills for speaking up against stereotypes without blame or guilt.

The OUCH! training package includes:

1 DVD with 3 chapters and extra features.

1 CD-ROM with Leader’s Guide, Handouts and PowerPoint. (see below to preview)

1 book, Ouch! That Stereotype Hurts.

1 pack of OUCH Reminder Cards (10 cards).

Preview the Leader’s Guide material here:

PDF Leader’s Guide

Right click here and select Download linked file.

PDF Handout for 1-hour Training

Right click here and select Download linked file

PDF Handout for 2-hour Training

Right click here and select Download linked file

Why is OUCH important?

Have you ever heard someone say something biased or demeaning and you didn’t know whether to speak up?

Have you ever said something unintentionally offensive and wished you could take it back?

If you answered “yes” to any of these questions, this video training program is for you.

OUCH! That Stereotype Hurts will help you gain the skills and confidence needed to successfully communicate in a diverse world.

When you hear a disrespectful comment or joke, you have a choice:

Reinforce it by laughing or joining in. Tolerate it by saying nothing, which is what most people do. Or speak up and become an ally, the hardest thing of all.

Staying silent in the face of demeaning comments, stereotypes or bias allows these attitudes and behaviors to thrive.

This undermines our ability to create an inclusive workplace where all employees are welcomed, treated with respect and able to do their best work. Yet, most people who want to speak up don’t know how. So, we say nothing.

As Daniel Goleman writes, “saying nothing serves to condone it (bias).” Biased, stereotypical, or otherwise demeaning communication undermines morale, teamwork, and productivity.

It can drive customers away. It can cause a public relations fiasco (just ask Don Imus or Mel Gibson). So, what can you do to speak up against stereotypes? Just say … Ouch!

The OUCH! That Stereotype Hurts programs is an off-the-shelf training package designed to assist you in leading a successful training session.

A review from Training Media Review:

“I recommend OUCH! That Stereotype Hurts for any organization that wants to increase employee awareness of remarks that might seem OK on the surface but are really based on bias or stereotypes. As this program points out, “One voice—your voice—can make a difference.” And that is the beginning of building a workplace where all people feel included, respected, and able to do their best…”


This is a Preview version of the complete OUCH video (12 min.). The video has three sections, with one option, to watch with or without vignettes. The training package includes the DVD, a CD-ROM with all the PDF training materials, a pack of 10 Reminder Cards, and the Ouch book. Remember, you get a special pricing if you buy both Ouch videos together.

To me, one of the most impressive things about the OUCH program is its simplicity. It deals with what is often a highly charged and emotional subject in clear, straightforward language that all of us can understand and makes the case that we all greatly benefit, both individuals and organizations, from a bias-free workplace. “Biases and stereotypes are among the biggest barriers to creating an inclusive workplace. The “Ouch! That Stereotype Hurts” program is one of the most effective tools we’ve seen that organizations can use against them.

Mike Streeter
Workforce Diversity Network

“The Ouch Video is a great complement to our harassment training since many potential harassment situations involve those “not so obvious” stereotypical comments. As participants watched the video, we could see heads nodding in agreement that stereotypes still exist. Since rolling out the training, employees in all of our facilities across the US are saying “ouch” to speak up against stereotypes.”

Employee Relations Specialist
Fortune 1000 company


“I just wanted to let you know that we taught the OUCH! That Stereotype Hurts class yesterday and it was awesome. We were told by many of the 95 leaders present that it was the best diversity training they have ever had. It scored a 4.9 out of 5 on the evals. OUCH! really is an excellent program and very easy to teach. Thank you!”

Linda Misko MSN, RN-BC
Manager, Education Dept.


“I like OUCH! because of the skill building properties in the material. We do so much on awareness that sometimes we miss the skill coaching opportunities. OUCH allows for that.”

HR Training Director
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